Instagram has been around for almost 12 years now, and it’s become the dominant force in the social media realm. If you compare the first version of this most popular social network to the most recent version, you’d be surprised at how much Instagram has changed over the last decade.

However, the most significant change came with the COVID-19 pandemic. 2021 made Instagram a global force to be reckoned with.

If you’re running a business today, Instagram is one of the most critical tools to use on the web, especially when it comes to promoting your brand. Also, Instagram users trust the network and view it as the most trusted and authoritative source for reputable and accurate information.

If you’re about to start planning your digital marketing strategy, having the latest, up-to-date facts and figures about Instagram might be the only leverage you need to boost your performance and take your business to the next level.