With the appearance of blogs, channels, and social media accounts, affiliate marketing has quickly become a key digital marketing strategy. While it has been around for some time, the popularity and practice of affiliate marketing significantly took off back in 2010, when social media platforms started becoming a bigger part of our everyday lives.

Today, affiliate marketing is among the top strategies to increase sales and generate revenue. Affiliate links are flexible and can be implemented as a part of a blog post, social media post, or video. Because these marketing methods fit perfectly with modern advertising requirements, it’s safe to say that affiliate marketing is here to stay.

With 2021 coming to an end, we’ve decided to collect some of the key affiliate marketing stats and share them with you. If you’d like to find out more about how affiliate marketing shaped 2021, keep reading!

What we know about affiliate marketing so far

All internet users are aware that affiliate marketing is more and more present across all kinds of digital platforms. Brands and content creators are always looking for new ways of introducing affiliate programs, therefore constantly pushing the existing boundaries and evolving the strategies used.

But, how successful is affiliate marketing currently, and what are some future predictions concerning this industry?