Social media today is unrecognizable compared to the social media of the early 2000s. It’s no longer a place solely for sharing every thought that pops into your head (although that depends on who you ask). It’s now a place for truly connecting with others, shopping, keeping updated on the latest news and events, even working.

Social media is effectively the capital of the internet, and it’s becoming ever more crowded by the day.

Over the past year, social media usage has skyrocketed – not surprising considering that a vast majority of the population spent most of the time at home and online in 2020 and 2021 due to the pandemic. But just how much has the social media landscape changed in the recent months? Which platforms are the industry leaders, how have social media marketing and content creation changed? Let’s find out through some of the most intriguing social media stats of 2021.